‘Extending’ participation in higher education — Implications for marketing
نویسندگان
چکیده
منابع مشابه
Widening Participation in Higher Education
Higher education (HE) has the potential to be transformative: for individuals, local communities and for the wider society. The extent to which HE succeeds, however, depends on many factors. At a minimum, for higher education to transform lives, individuals from a wide range of backgrounds must apply to and participate in HE [1]. Certainly this has been the rhetoric of successive UK governments...
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Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...
متن کاملWages and Higher Education Participation
The paper develops a model for the screening mechanism for higher education, within an adverse selection framework. Specifically it examines the effect of wage earned by high school graduates on higher education participation. The model pinpoints a positive relation between the “high school” wage and the number of candidates entered in higher education with positive influences on the quality of...
متن کاملHigher Education Participation in Northern Ireland
This paper seeks to provide an overview of higher education participation in Northern Ireland. The aims are to set out quantitatively, the main dimensions of participation located within a comparative United Kingdom (UK) context, to identify the main social characteristics of participation, to draw upon qualitative research evidence to contextualise the patterns identified and to briefly discus...
متن کاملAccess, Choice and Participation in Higher Education
Geographical distance between parental home and college poses a potential barrier to higher education (HE) entry, and could be a deciding factor when choosing between institutions. In particular, those on low incomes or with strong family commitments may be constrained in their education choices because they cannot afford to leave home, or have personal or cultural reasons to remain close to th...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2003
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740087